![]() Distractions can killĭaren Fentiman/Zuma/Eyevine Helping practitioners in location-based tech innovate responsiblyĭespite its widespread use, the potential impact of geospatial data often gets little consideration and is much less scrutinised than the use of financial and health data. Snapchat’s map feature has led to concerns around stalking and bullying, Citymapper has been leading vulnerable people down dark alleyways late at night for years, and apps like Pokemon Go have brought about a disproportionate increase in vehicular crashes and personal injuries where users are playing such games while driving. Such systems may also entrench existing inequalities – while location data can support increasingly personalised experiences, it can also be used to target and discriminate and leave vulnerable people at risk. But the same kind of data has allowed stalkers to locate and attack their victims. The data collected by wearable fitness trackers might help to catch a criminal. And these can be both positive and negative. It has led to waves of new innovation, opportunities and companies are sure to continue harnessing it to improve our online experiences.īut it has also created a host of unintended consequences. It’s helping companies like taxi and delivery services distribute their resources more smartly and optimise pricing. We use it to tag images and check-in to places on social media, to get local weather and traffic updates and map routes. It’s changing the way we play games (think Pokemon Go). Location data is rapidly becoming a mainstay in society. The programme, which has been funded by Omidyar Network, is part of Geovation’s wider Benchmark Initiative and is supporting leading innovators to explore and develop solutions to geospatial data ethics. ![]() ![]() We’re delighted to have been selected to be part of Geovation’s Entrepreneur-in-Residence programme to build an interactive learning tool to help practitioners in location-based technologies – Navigate. ![]()
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